NewsGuard Survey on AI, Misinformation, and Brand Perception, Conducted by YouGov

NewsGuard commissioned an October 2023 study with YouGov that polled a nationally representative sample of 1,147 Americans on four questions related to AI, misinformation, Russian disinformation, and brand safety. If you are interested in learning more about these findings, contact [email protected].

Here are the four findings:

• Most Americans Put Misplaced Trust in X’s Blue-Check Verification System (November 1, 2023) — Research from NewsGuard shows 60% of X users surveyed don’t know what a “verified” user on X means

• Few Americans Trust Generative AI Models to Avoid Spreading Misinformation (November 7, 2023) — 52% of Americans think AI is likely to spread false information about news topics—and only 10% think this is unlikely to occur

• Brand Danger: NewsGuard Finds 349 Top Global Brands Funding Misinformation About the Hamas-Israel Conflict with Programmatic Ads (November 29, 2023) — Study shows 53% of Americans would think more negatively of a brand that placed ads on sites spreading misinformation about the Israel-Hamas War

• RT? What’s That? (December 6, 2023) — Research from NewsGuard shows that 79% of Americans don’t know who controls the top source of Russian disinformation