NewsGuard for Advertising

Responsible, brand-safe advertising on quality news.

NewsGuard offers the only apolitical, human-vetted data empowering advertisers to reap the benefits of advertising on quality news across the political spectrum while avoiding brand-safety risk. 

With journalistic Reliability Ratings covering 35,000+ online news sources that account for 95% of engagement, brands can reach engaged news audiences at scale.

Don’t block news. Unlock opportunity.

News advertising offers access to engaged audiences at efficient costs — yet, many brands miss out on this opportunity by defaulting to blanketing news avoidance. NewsGuard offers an alternative powered by human-vetted data and apolitical reliability assessments.

With easy, low-cost activation through your platform or agency of choice, NewsGuard for Advertising enables brands to confidently advertise on quality news sources—while avoiding wasteful spending on made-for-advertising sites (MFAs), AI content farms, misinformation, and low-quality content.

Advertising with NewsGuard unlocks:

• • Premium inventory at lower CPMs, driving significant cost efficiencies 
  • Highly engaged news audiences across the political spectrum
  • Quality environments that boost campaign performance and generate results
  • Brand integrity and content alignment that creates opportunities rather than restrictions