Responsible, brand-safe advertising on quality news.
NewsGuard offers the only apolitical, human-vetted data empowering advertisers to reap the benefits of advertising on quality news across the political spectrum while avoiding brand-safety risk.
With journalistic Reliability Ratings covering 35,000+ online news sources that account for 95% of engagement, brands can reach engaged news audiences at scale.
Don’t block news. Unlock opportunity.
News advertising offers access to highly engaged audiences and premium environments at efficient costs—yet many brands miss these opportunities by defaulting to blanket news avoidance.
NewsGuard for Advertising transforms brand safety into brand opportunity, helping advertisers confidently tap into trusted news environments. With access to over 40 data and metadata points about thousands of news sources, brands can tailor their news advertising strategy with precise, data-driven controls.
Advertising with NewsGuard unlocks:
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- Premium inventory at lower CPMs, delivering significant cost efficiencies
- Highly engaged news audiences across the political spectrum
- Quality environments that boost campaign performance
- Brand integrity and content alignment that creates opportunities rather than restrictions
Powered by NewsGuard’s expert-curated reliability ratings for thousands of online news and information sources, NewsGuard for Advertising provides rich data about online news sources. Advertisers use this data to place ads safely and responsibly on news content while avoiding content risks, made-for-advertising sites (MFAs), and unreliable AI-generated content.
